One of @allaboutdryeye 's tweets today:
"#DryEye fact: 59 million Americans may be suffering from Dry Eye Syndrome. Get tested TODAY"
This is where the line blurs, IMO. The CEO claims they are being upfront about TearLab's sponsorship of their site and that it isn't a sales tool, yet here they are, pushing dry eye testing via the very site they claim isn't a sales tool.
I don't have a problem with patients getting tested.
I don't have a problem with using marketing to boost sales either. It's smart and what companies should do but when a company isn't upfront (more than a tiny logo at the bottom of a page that you need to scroll down to see) about who they are and who is behind their marketing tools, I do have a problem with it. When Restasis pushes their product, their brand name is all over the place; there's no question about who is driving their site.
"#DryEye fact: 59 million Americans may be suffering from Dry Eye Syndrome. Get tested TODAY"
This is where the line blurs, IMO. The CEO claims they are being upfront about TearLab's sponsorship of their site and that it isn't a sales tool, yet here they are, pushing dry eye testing via the very site they claim isn't a sales tool.
I don't have a problem with patients getting tested.
I don't have a problem with using marketing to boost sales either. It's smart and what companies should do but when a company isn't upfront (more than a tiny logo at the bottom of a page that you need to scroll down to see) about who they are and who is behind their marketing tools, I do have a problem with it. When Restasis pushes their product, their brand name is all over the place; there's no question about who is driving their site.
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